AdWords adverts : To Syndicate or Not to Syndicate.

The company recommends it only shows short passages and accompanies the text with advertisements showcasing where the full books can be acquired.

Fearing a landslide of suits, Google backed off. As you can image, publishers still are not chuffed.

When running advertisements on the AdWords network, one of the first calls you'll need to make is on which network or networks your advertisements will run. You can run your adverts on either the Google "search network" ( Google, Earthlink, AOL, AskJeeves, etc ), the Google "content network" ( About. There are plusses and minuses to both that you're going to need to weigh before making a decision.

What is the Difference?

Google's "bread and butter" is their search network and the advertisements running on those sites ( Google, Earthlink, AOL, AskJeeves, etc ). Customers who are viewing pages on those search engines are searching for info or products. Com may not really be searching for a product to purchase. Often times, they are simply searching for info or entertainment.

It would be Worth a Shot.

As you can image, publishers still are not chuffed. Google is going to take a thrashing in the court actions and here is why. Google's call to scan each book worldwide is idealistic, but laughably easy minded.

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