Straightforward JVs Make Little Niche Sites huge bucks!

His site is a niche site selling often collectible Xmas ornaments. So how can he get traffic and earn money? Easy : He maintains his site for the few that find it with the search engines, making him about a hundred greenbacks a month, but the remainder of his traffic comes from offline promotion. His easy offline promotions are mailing a pleasant color catalog to his online clients. His other future customers come from a joint venture with 2 jewellery stores. He simply obtains purchaser addresses from a few jewellery store owners and mails the catalogue out. In return, the jewellery store owners get discussed in his catalogue and their internet sites are listed. If you go exactly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. However, that could be a subject for another day. That suggests, if you go precisely by the quantity of indexed net pages in their directories, you have got a better chance of winning the lottery, than getting high enough in the results pages to where it will make a major difference in your traffic. So what are you able to do about it? The very first thing you must do is forget the search engines--period. Why? Because even if you are one of the lucky few to get a high enough ranking to where it's making a major difference in your traffic, there is no guarantee you will get to keep it. If you do not believe me, just ask those thousands of devastated and bankrupt entrepreneurs whose web sites vanished off the results pages altogether, when a class five hurricane named "Florida" swept thru the Gulf of Google on Nov sixteen, 2003.

It's kind of like all those millions of folks that head to Vegas each year expecting to get fortunate. The system wasn't designed for you to win. That is the attract of Vegas and that is the attract of the search engines--they make you believe you can win. In return, the jewellery store owners get discussed in his catalogue and their sites are listed. So you can see that the bulk of his traffic and sales are from easy offline selling because there aren't a lot of folk searching for his product at once from their PCs.

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