You have paid for your ticket and your adverts are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? A landing page is the page you create to convert your PPC traffic into sales. The current page should get your possible clients ( that you have already paid for. ) to go precisely where you suspect they need to go.
These are some tips to make a good landing page.
The landing page should be about your service or product. If the keyword phrase is "buy skidoo" then have a button that asserts "Buy Skidoos Here". Don't distract them - give them what they desire.
Employ a different landing page for each group of keyphrases. "Certain actions like purchasing or selling links to extend a site's PageRank worth could lead to penalization. That indiscriminately eating up paid link adverts in cars that are not topical to your internet site and that don't relate to the interests of your market is not sufficient to Google. It isn't difficult to get wrapped up in the need-top-rankings-now craze, like my chum did.
Only now it isn't about numbers, it's about quality and significance.
* Tell the reader what you need them to do. Repeat it across the text, then again in large and bold at the end.
Use photos to sell your service. One thing more.
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Safe landing page is very important. Wrong landing page can cause you, not only hundreds, but thousands of dollars.
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