Google's Next Large Move.

Google rightly sees link exchanges engineered to boost PageRank as stuffing the ballot box. I wasn't stunned to see Google try and counter all the SEO efforts. But I was shocked to see the bumbling way in which Google selected to do it. Google focused categorical search terms, including plenty of the most competitive and commercial terms. Several internet sites lost top positions in 5 - 6 terms, but maintain their positions in many others. For Google, this shakeup is simply a brief fix.

It'll have to make much bigger changes if it is serious about harnessing the "democratic" nature of the Net and neutralizing the synthetic results of so many link exchanges. Here are some methodologies Google might use ( do not forget to think like a search engine . Google's premier of desktop search proves the desktop is an highly valuable selling property.

Google, which holds about 75% of the Net search market, just introduced "Deskbar" a little desktop application that permits users to search Google without delay from their desktops. Developing a desktop search tool yourself would be relatively expensive. Luckily, there's a pre-made desktop search tool that may be customised to work with any internet site's search. Users keep the search box running in the background at every point giving them consistent reminders and occasions to search and patronize your internet site. But why should Google send its searchers down a dead-end street, when the data road is paved just as smoothly on a major thoroughfare?

Google might weigh a site's outbound link concentration. An internet site with lots outbound links focused on just a couple of pages is much more likely to be a "link-exchanger" than a site with links spread out across its pages.